Award-winning journalist and television personality Jim Huber will serve as the 2010 national spokesman of the 'Know Your Score: Fight Prostate Cancer' Celebrity Golf Tournament and Gala scheduled August 28, 2010 in Myrtle Beach, S.C (see also ZERO - The Project to End Prostate Cancer).
As a CNN sportscaster for 16 years before moving to Turner Sports, Huber is well suited to help spread awareness about prostate cancer research and the importance of regular screening. Huber is the recipient of four Emmys and the Edward R. Murrow Award for excellence in writing, among other awards, and has worked closely through the years with many remarkable sports icons including Muhammad Ali, Joe Namath, Hank Aaron, Gordie Howe, Wayne Gretzky, Michael Jordan, Arnold Palmer, and Tiger Woods. Huber's work as sportswriter includes the NBA, the British Open, the PGA Championship, NASCAR, and the PGA Grand Slam of Golf.
'I am honored to be taking part in the third annual 'Know Your Score' campaign and to be following in the enormous footsteps of Syracuse coach Jim Boeheim,' said Huber. 'Prostate cancer found its cruel way into my life years ago when doctors discovered it in my father. By coincidence, he and Arnold Palmer were both battling the disease simultaneously, and I am sure it helped my dad along his way when Arnie asked every so often what my old man's numbers were. They both, as it turned out, beat it partially because their doctors caught it early. They knew their score. Every man must. It's my honor to be taking a role in that emphasis.'
Myrtle Beach Golf Holiday joined forces with Zero - The Project to End Prostate Cancer in 2008 to launch the 'Know Your Score' campaign, which refers to the prostate-specific antigen (PSA) test given to men 40 years of age or older to help detect prostate cancer. The PSA test is the best screening tool available today when used with the physical prostate exam. Each year, ZERO brings one of its 40-foot Drive Against Prostate Cancer mobile screening vehicles to Myrtle Beach to provide free prostate cancer tests and exams to hundreds of men.
'Jim Huber is an incredibly respected and accomplished journalist, and we are honored to be working with him as the national spokesman of the 'Know Your Score' campaign,' said Jamie Bearse, COO of ZERO. 'Huber has witnessed firsthand the horrible impact of prostate cancer through the death of his father, and we are very appreciative for his support in elevating awareness of the importance of regular screening and the need for increased federal research funding to find a cure.'
'We are excited about starting the third year of the 'Know Your Score' campaign and look forward to building on our success from the inaugural year,' said Bill Golden, president of Myrtle Beach Golf Holiday. 'Myrtle Beach is known as the 'Golf Capital of the World,' and we see more than one million golfers per year here, most of whom are the exact ZERO demographic, men who are 45 years of age and older. The entire Myrtle Beach golf community has made a long-term commitment to raise awareness of the dangers of prostate cancer, and we believe that Jim Huber will convey that message to be screened early and often.'
For more information on the campaign, visit KnowYourScoreMB.com or call 1-800-833-8798.
Keywords: Entertainment, Golf, Oncology, Prostate Cancer, Prostatic Neoplasms, Sports, Television, ZERO - The Project to End Prostate Cancer.
This article was prepared by Cancer Weekly editors from staff and other reports. Copyright 2010, Cancer Weekly via NewsRx.com.
